Pricing
A software subscription. Meta's charges stay yours.
Prices in pounds sterling, excluding VAT. Every plan starts with 14 days of Growth features, no card required.
| Limits | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Included messages a month | 2,000 | 15,000 | 100,000 | Custom |
| Overage, per 1,000 messages | £8 | £5 | £3 | Custom |
| Connected numbers | 1 | 3 | 10 | Unlimited |
| Additional number, a month | — | £15 | £10 | — |
| Users | 3 | 10 | 25 | Unlimited |
| Webhook endpoints | 2 | 5 | 20 | Unlimited |
| API requests a second | 10 | 50 | 200 | Custom |
| Concurrent sends | 5 | 20 | 50 | Custom |
| Support | E-mail, 1 business day | Priority, 4 hours | Slack channel, SLA |
What counts, and what does not
- A billable message
- An outbound message the moment WhatsApp accepts it. A request we reject, a message Meta refuses, an inbound message, a webhook delivery and anything sent from the sandbox are not billed.
- Meta's own charges
- WhatsApp message charges are billed by Meta to your own payment method, at Meta's rates for the destination country and the template category. They are not on our invoice and are never added to it; the panel shows an estimate of them beside your usage.
- Going over the allowance
- At 80% you are warned; at 100% overage starts at the plan's rate and you get a webhook. Transactional traffic is capped at 120% unless you lift the cap. One-time codes are never cut off.
- The trial
- 14 days of Growth features with no card. In live mode the trial allows 100 messages and 1 number; the sandbox is unlimited. When it ends without a plan, the panel stays open and the API pauses until you choose one.
- Billing
- Monthly, by card, through Stripe. Overage is invoiced at the end of the month. Upgrades apply immediately and are prorated; downgrades at the end of the period. VAT is added where it applies.
- Enterprise
- Custom volume and limits, an order form and an annual invoice, a shared Slack channel and a service-level agreement, optional single sign-on and queue delivery. See the terms.